Building Resiliency into Your BD
If you examine the leading organizations which have the most longevity and overall sustainability with their clients, you will note that they all have one thing in common.
They are continually seeking opportunities to transform their businesses to ever-shifting market patterns. They also know how to proactively anticipate a client’s needs, and often become problem finders in addition to being problem solvers.
Those true innovators devote time, energy, and effort to their advancement, even during the darkest of days. Most importantly, they do so even when budgets are tight.
Why?
Because they realize that they must continually repurpose/reinvent/restore themselves to build the resilience of their companies. As acknowledged through the acceptance of their service and/or product offerings by their clients, this evolutionary mindset ensures the success of their business development professionals and their efforts for true market penetration.
Have you consistently invested in your business, even during the challenging times of this past year when monies were tight and the outlook seemed bleak?
A natural inclination when times get tough is to pull up the draw bridges and hunker down. As it relates to business, that tendency extends to not expending any dollars on research, development, education of staff, and ESPECIALLY not BD/marketing.
However, I’d like to counter that inclination. You may be missing out on an opportunity to position yourself and your company for rapid acceleration in revenue and overall organizational growth.
This counsel should not be misinterpreted. I don’t advise that you implement radical shifts, even if your competition is doing so. Now is the time to be a leader, not a follower.
Three Recommendations to Consider
Reflect
Is there some additional area in which your clients might benefit from an alternative, complementary solution to your already existing service or product line?
Research
Are there existing internal assets and/or resources that are best aligned to easily ramp up this offering? What might the cost/benefit analysis be to your organization if you decided to move in this direction?
Reach Out
Ask some of your best clients to test/validate your idea and garner their input, as well as early adoption.
You see, I have followed that resiliency-building philosophy since I started Authentizity in February 2017. As a solopreneur, I am Authentizity’s product, so I live my own Doer/Seller model. Therefore, Authentizity’s investments have included more training, learning, and service development/advancement for me. Those expenditures have reaped significant revenue in business development resiliency in the many market shifts since the company’s inception.
Is your business’ service offering built for resiliency in its future?
If not, then don’t hesitate reflect, research, and reach out today! The market is moving quickly; be a leader and not a follower; and, don’t be left behind…
BD Dynamics, Empowering the Technical-Minded was released in August to great reviews. Visit www.bddynamics.com for more information.
https://authentizity.com/building-resiliency-into-your-bd/
